I will be working with tracking ones own impact on the earth by having people log their experiences on an online community that allows them to see their progress along with others progress and also help motivate them to becoming more responsible people.
there is enough trash that could be recycled daily to make this an exciting sort of experience something to do on a regular basis.
have someone track their daily recycling output to see if this is measurable.
people will just want to get involved in the activity once there is a way to track progress.
Survey on non-recyclers
test difference in amount before knowing about the hub and then after it is known to them.