Design should ignight change

rosedale fresh

Rosedale Fresh

first visual direction for the feel of the Rosedale fresh mobile market identity.
It is organic, fun, and friendly. This is to attract a younger age bracket to eating healthier. The organic shapes will be used in all promotional material and the signage.

more to come soon.

the direction

So the direction that sparked the most interest was the idea of the mobile produce dilivery system. It could include order forms, specific routes, uniforms, vehicle graphics,and promotional items.

prototypes

the first system is a prepackaged healthy meal that would be specifically create food choices that are fast and viable options to go up against fast-food or a frozen unhealthy alternatives.










The Second direction was discovered recently. through a few interviews I discovered that Rosedale is a "food Desert". A food desert is a place that is isolated from a food source. Food deserts happen in areas far away from grocery stores, communities in which transportation is scarce, and sub-communities that are separated from the main structure of the city. Rosedale seems to be all of the above. I did some research and there are several resources working on this specific problem. The funding and promotion of these resources is very limited at the moment so an awareness campaign would be a great way to gain awareness and pull in more funding. If more people know why there is a problem more people may take the initiative to do something or at least spread the information themselves.




This was the First study of using a map to pinpoint a spot that needs attention.




the second attempt was to map the area visually with color. As the lack of local stores increased the color becomes more and more dismal.


The last look is a more efined version of both ideas with an explanation of the situation and also ways go get more information on how to join the cause or get more information.

Heathy kids intiave: further research

I visited the corner markets within the Rosedale community to understand their current level of healthy food choices. i was somwhat shocked at the findings. In the upper Rosedale corner store "el sol" I found there was a few choices for peoduce but not anything very diverse. I purchased an apple and I found that the taste was strangely soapy and odd. The bananas were quite ripe. most of the fruit and vegetable choices were the canned kind and there seemed to be a large amount of frozen foods.











The next location was in the lower (northern) part of Rosedale. I saw almost the same setup and asked the owner a few questions. I asked him what food types were most popular. He pointed at the frezer where the microwavable foods were stored. He also sold many of his home made bean and pork burritos. He told me that they try to always carry milk and eggs for the families as well but the frozes microwavable foods were the most popular. i asked about where the produce came frome and he told me that his wife would go to costco and buy in bulk or go to any of the other larger markets to get the food they sell in the corner store. He then turned my attention to a younger shopper for me to talk to.He looked about 21. i asked he what he usually buys to eat when he comes in and he went over to the frozen hamburgers and burritos as well. He also noted that he liked chips. When I asked if he ever ate any of the fruits the store carried he told me that every once in a while he would buy a lemon.











After this trip I have some thoughts about not completely changing what they choose to a completely healthy choice but changing the healthiness of what they already choose. This change could grow and grow untill eventually the corilation between the ingredients and the health would be understood and a different way of thinking about what goes into the body happens. Right at this moment I do not know if more of what is not being sold is the correct choice.

Visual Advocacy Idea

My idea in the beginning was a grand plan to bring fresh foods from all over the area into the community. I would be in junction with the grocery stores and have some sort of way to get packages of food to specific people... then I thought.
What if they already have access to these things and what if they don't really want someone to force this whole program onto them. I should start small.

I would like to create a program that would spark the want to change. I want to change the eating habits from eating "junk Food" to eating healthy choices. Instead of a kid running directly to the chips a cookie isle for a snack, I would like them to instinctively run to the produce isle.I would want to give the community a taste of something different and let them decide on whether or not they wanted to participate, and if they choose to get involved, what degree they are getting involved. Small steps is my plan and I would like to look at alternatives to snack food.

Another Idea that I like a lot is the thought of packaging food up to distribute to families. Creating a packaging system that would gather foods that would be inexpensive and also able to sustain a family. There could also be a set of instruction designed to teach the person about different recipes for the food.

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